Indoor Terrain Park

June 6, 2008

In the Olympic city Beijing, China, Burton has signed on as the sponsor for the new indoor terrain park. Touted as one of the most strategic moves in the Chinese snowboarding market, Burton will be the key sponsor of the Burton Qiaobo Mellow Park. This terrain will provide year-round facilities to all the riders.

Burton was first started in 1977 by Jake Burton Carpenter. He found it out of his barn in Vermont. Since then it has boosted the growth of snowboarding around the world. Along with a group of top notch snowboarders, it has made snow sports widely accepted in a number of resorts. In 1996, Jake Burton began expanding by starting a group of brands for board sports and apparel. Burton, which is privately-owned by Jake, has its headquarters in Austria, Australia, California and Japan.

This June 14th, the snowboarding landscape of China will forever be changed when the new Burton Mellow Park is revealed by Qiaobo Ice and Snow World. This part of the country has one of the most identifiable and highly-reputed indoor snow-domes.

Steve Zdarsky, CEO of Burton Qiaobo Mellow Park recently commented, “The drive behind the project is to get more people on the snow riding and having fun. With Burton as our partner and their LTR program in effect, the new park is really going to draw the crowds. Besides, we are all just super stoked we can now ride in Beijing year-round!”

The Mellow Park which is located right outside the city center, comprises of a kicker line, wallride and rail and box combinations. The designer of the park, Marco Huang has said, “The park will be as sick as we can make it. The snow in Qiaobo is surprisingly good, and the management is stoked to have a new Mellow Park, so it’s going to be a fun area for all levels of riding.”

So apart from the summer Olympics up ahead, one can look forward to the unveiling of the first indoor terrain park in Beijing, China.

Snow Park NZ

May 30, 2008

In Lake Wanaka, Snow Park New Zealand will be the first and only resort offering night skiing and riding during winter 2008. The resort will give visitors ample time on the mountains and a unique chance to ride on snow under the floodlights.

Various installments have been made along the terrain park; eight floodlights giving skiers and riders complete access to the east-side Box-run. On Tuesday and Friday evenings from 5 pm to 9 pm, the beginner and intermediate boxes, rails and jumps, will be available for everyone all through July and August.

In collaboration with the Mountain Dew Night Sessions, Snow Park will host a six-night amateur snowboard rail jam series. This will eventually lead to a grand finale which will have $6,000 USD and $3,000 USD up for grabs for men and women respectively.

The manager of Snow Park NZ, Sam Lee, recently said, “For skiers and riders who are time short during the day, they can pop up to Snow Park in the evening to get their turns in. Being on snow at night under flood lights is quite thrilling, and with relatively un-crowded slopes and a hot meal available in the Woolshed it will be a great alternative Friday night out.” He seems extremely enthusiastic about being able to offer skiers and riders ample time on the mountain.

In order to add spice to the offer, the Woolshed Restaurant and Bar will serve hot food to all the riders, and local bands and DJ’s will provide heart-pumping music on Tuesday and Friday nights. This will be available throughout the entire season.

Night skiing and riding will be available as an add-on to the day pass to both kids and adults. The passes are priced at $35 for adults and $20 for kids. Night riding and skiing will be included in the all-season pass.

So for all the snow sports enthusiasts out there, keep July and August open for Snow Park New Zealand.